The Name is the Game

Find a name for EV's first mixed-use residential development. You could win a trip for 2 to New York City!

Incredibly, East Village is soon to begin construction on its first new buildings in over a decade. Vancouver developers Embassy Bosa Inc. have a site, design plans and permitting procedures have begun. All they need is a name for their mixed-use residential development, located on prime property in the River’s Edge area of East Village. That’s where you come in. If you find a name for the project, your name will go down in history – and up on the building – and you’ll win a trip for 2 to New York City. (NYC, incidentally, has an East Village of its own. If you win, you can go check it out.)

To enter or for contest details visit The contest runs until July 20, 2011. The project has been designed by Vancouver-based James Cheng, an architect who studied with the legendary Arthur Erickson and has earned worldwide acclaim as a residential tower designer. Cheng will design roughly 700,000 square feet of mixed-use development in East Village. (Mixed use, in case you’re wondering, means retail or other commercial at the street level, with residential condos above.) The project is big – approximately 600 residential units in three towers of varying heights to be built over five years. Pre-sales begin in February, 2012. You heard that right – soon, a new generation of East Villagers will be born! “This is a very special project, and it deserves a very special name,” says Ryan Bosa, president of Embassy BOSA Inc. “James doesn’t just design a building; he incorporates the neighbourhood and the natural surroundings into his vision and creates a unique environment for the building’s residents. We are eager to have Calgarians interpret his design and to provide their suggestions for a great name.” Cheng is known for his focus on sustainability and master-planning communities; his buildings are famous for respecting and embracing the surrounding landscape. Cheng says that in East Village, his architectural design will incorporate the Bow River and vast prairie sky, while including elements of brick and wood to mirror the historic Simmons Building, located just across the street. It’s an ambitious plan. “One of the guiding principles of my work is how people live in the space between the buildings,” says Cheng. “If we can create a social and cultural interface where people can connect and neighbours can meet one another, then we can establish the social scene of a true village.” A true urban village. With your name on it. Start thinking. Have fun. After all, it’s your village. Enter online at or download the entry form and email the completed form