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The Experience Centre in East Village is a one-stop sales and information destination. “It’s a great place for people to learn more about the vision of the neighbourhood and to see first-hand what our developer partners are delivering in terms of residential product,” says Susan Veres of CMLC, master developer of East Village.
The centre opened officially on March 24, 2012, when sales of the Evolution and FIRST condominiums also began.
The 8,000 square foot sales and marketing centre is located on the corner of Riverfront Avenue and Confluence Way SE on land earmarked for development by Embassy Bosa Inc. Situated to optimize views of RiverWalk and the Bow River, the structure contains a central space where the East Village neighborhood story will be told, flanked on either side by sales centres operated by Embassy Bosa Inc. and Fram+Slokker, the two pioneering developers in East Village. The two developers are building projects that will bring some 1,200 condominiums to the neighbourhood over the next five years.
“The centre allows us to present potential buyers with everything we have to offer, right down to the kitchen sink,” said Frank Giannone, president of FRAM Building Group. “Calgarians will get a detailed look at what the future neighbourhood will look like – and I think they’ll be really impressed.”
The striking structure was designed by Vancouver-based James Cheng, a world-renowned architect who studied under Arthur Erickson. “It’s a beautifully designed showpiece,” said Ryan Bosa, president of Embassy Bosa Inc. “James has captured both the past and the present of East Village in his design, which is reflected in his choice of materials, as well as the way he’s oriented the centre to capitalize on the area’s recreational and natural amenities and complement the partners’ shared space.”
The centre will remain in place until all residential units are sold. After that, it is expected that building materials will be re-purposed. For more information about residential real estate offerings in East Village, visit Evolution and First or register here.