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A broad, culturally diverse cross-section of Calgarians of all ages have cast a resounding vote of confidence in FIRST. “What unites our buyers is that they want to be on the waterfront and they want to be downtown,” says Frank Giannone of FRAM+Slokker, FIRST’s developer.
Giannone says that although there’s a wide range of centrally-located condominiums on the market, East Village offers unique attributes. “You have downtown a short walk away, RiverWalk, St. Patrick’s Island and Stampede Park right outside your door. The location is transformational.”
Other reasons for the success of FIRST are built into the project. Common spaces have an enticing cool factor, including a wifi café lobby-lounge and a third-floor ‘green roof’ where the gym is also situated. A penthouse lounge, a rarity in Calgary real estate, is also attracting buyers. “You can go up any time and turn on the game,” says Fred Serrafero, VP Development for FRAM. “Other people wander in, and pretty soon you have an event.
The groundbreaking on FIRST will happen before the snow flies, an event that excites the team. “Groundbreakings inspire confidence,” Serrafero says. “We’re always happy to reach that milestone.”